Edeline Lee LFW Presentation


Edeline Lee's AW17 presentation was set on the top floor inside the atmospheric, raw Bargehouse in the OXO Tower Wharf. The torn away ceilings and walls created the perfect contrast against Lee's tailored, modern creations. The crowd full of high profiled press were introduced to the collection by Belle Chen performing a piano piece and then were lead up to the top floor which was lit with industrial light bulbs strung along the broken ceiling. Old fashioned TV's were showing the lookbook shots from this collection, whilst the speakers were playing repetitive recordings of news.

This collection was heavily inspired by the artist Hannah Hoch, who was a huge influencer during the Dada movement, which aimed to create art that wasn't just aesthetically pleasing, but would make the viewers consider the context into the work. Lee tactically placed circular shapes to insinuate breasts on her clothing. I interpreted this collection as symbolism for women's power. This collection was an ideal reflection on how bold and conflicting we now are against previous expectations.

The models rotated around the warehouse into another set up space. Each area of the room used broken up colour blocked geometric shapes to compliment the theme in the garments. These harsh, angular shapes used in the backgrounds contrasted with the curved, feminine ruffles and structures in the clothing. A key theme in this collection was ruffles, which we have all seen were highly featured in a lot of AW17 collections. This trendy texture created a lot of volume in each garment and contrasted against the masculine, tailored silhouettes.

The models lips were only a quarter covered in red lipstick, almost as if to reflect the fractured shapes in the background. Their hair was loose and relaxed, further exploring Lee's concept of creating more comfortable, smart clothing. The aspects of relaxed, femininity was repetitively contrasted against a typical masculine attitude towards tailoring.

Personally, I loved this collection. I felt that there was a vibrant variety of colours and interesting silhouettes. My favourite piece was the grey oversized coat detailed with blue. 

Laura

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